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宫崎英高《黄昏血族》“官宣”上Steam？白高兴了_我的网站

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    Photo: Screenshot from website
Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers. 
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。    FromSoftware即将推出的Switch 2独占游戏《黄昏血族》（The Duskbloods）凭借一个角色，在玩家社群中掀起了另一股热潮。这个角色就是Zork——一个身穿梨形潜水服、手持海底电缆作为武器、还能用背上的加农炮发射导弹的古怪家伙。与游戏中其他哥特式吸血鬼角色不同，Zork看起来像是一个“不酷”的异类。然而，正是这种反差让他迅速走红。

B |     玩家们在社交媒体上疯狂传播Zork的meme，有人甚至在24小时内创作了数百张梗图。有玩家直言：“我对Zork产生了一种强烈的、近乎母性的感情”。宫崎英高本人也承认，Zork是他自己在网络测试中最喜欢的角色之一。而真正让这个角色变得有趣的是一个细节：Zork拥有一个名为“Steam Release”的表情动作。该表情的描述是：“从潜水服各个部位释放蒸汽。

C | 给人以愤怒的印象，但真相不得而知。对于一款Switch 2独占游戏来说，这个表情名称显得格外意味深长。玩家们迅速抓住了这个巧合，在Reddit和X等平台上玩起了梗。有玩家发帖调侃道：“《黄昏血族》官宣将会有Steam版本！！”     当然，这并不意味着游戏会登陆Steam平台——Zork的“Steam Release”真的只是字面意义上的“释放蒸汽”。但这个巧合的时机和表达方式，恰好戳中了那些希望游戏能登陆PC平台的玩家的笑点。毕竟，关于《黄昏血族》独占性的争议一直是玩家社区的热门话题。    你觉得Zork的“Steam Release”表情是官方故意玩梗，还是纯粹的巧合？欢迎在评论区聊聊你的看法。本文由游民星空制作发布，未经允许禁止转载。

D | 更多相关资讯请关注：The Duskbloods专区。

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